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CyberArk Impact 2025 made one thing clear: the identity landscape is shifting rapidly, and organizations must adapt to stay secure. In his keynote, CEO Matt Cohen presented a forward-looking vision that centers on three key trends—an increase in human privileges, the explosive growth of machine identities, and the rise of AI agents. These shifts represent critical identity touchpoints that demand a new level of security strategy. Throughout the event, CyberArk introduced solutions that go beyond traditional privilege management to secure every identity, human, machine, and AI, with the precision and scalability required in today’s dynamic enterprise environments.
Here's what we learned during an incredible week at CyberArk Impact 2025.
CyberArk’s approach to securing human identities reflects the changing nature of the workforce, one that is more dynamic, distributed, and digitally dependent than ever. Amy Blackshaw, VP of Product Marketing, discussed how CyberArk is evolving to protect privileged access across all user types, from IT admins and developers to the broader workforce, without hindering productivity. The company’s continued investment in zero standing privileges and just-in-time access demonstrates its focus on reducing attack surfaces while enabling seamless operations. Paired with capabilities like endpoint sign-in protection, secure browser sessions, and enhanced session controls, CyberArk’s solutions are designed to keep work flowing securely in even the most complex environments.
Machine identities are rapidly outnumbering human identities by a staggering margin, over 80 to 1, according to Kurt Sand, General Manager of Machine Identity Security. This surge is fueled by the growth of automation, connected devices, and AI-driven processes. In response, CyberArk has developed a robust suite of machine identity security capabilities, including automated secrets management, PKI integration, and certificate lifecycle automation. What sets the platform apart is its emphasis on discovery and prioritization at scale, enabling organizations to gain visibility and control over sprawling machine-to-machine communications and workflows. As machine identities become the majority of access points in an organization, securing them has become a foundational requirement for enterprise security.
You can learn more about the hidden risks of machine identities within your environment in our webinar with CyberArk.
As organizations begin to deploy AI agents in production environments, they’re encountering a new class of identity challenges. CyberArk’s SVP of AI, Data & Research, Avihay Natan, introduced a pioneering solution for securing AI identities, built to handle the unique risks posed by autonomous agents. These agents often require access credentials, operate independently, and may even attempt to escalate their privileges. CyberArk’s platform now includes tools for AI agent discovery, access governance, threat detection, lifecycle management, and compliance, with each tailored to address the complexities of this emerging threat surface. It’s a bold move into a frontier few vendors are yet prepared to confront, and a clear signal that CyberArk is thinking ahead.
Tying it all together, Chief Product & Technology Officer Peretz Regev revealed platform-wide innovations that unify CyberArk’s approach across identity types. A standout announcement was the integration of Zilla Security, which enhances CyberArk’s governance capabilities with rapid application onboarding, AI-driven automation, and a streamlined user experience. The newly introduced Control Center provides a centralized administrative hub with guided workflows, helping teams manage identity security with more clarity and confidence. Core AI, another major highlight, brings intelligent policy recommendations and advanced session analytics into the mix, while continuous discovery capabilities help organizations stay ahead of emerging risks. Taken together, these innovations reflect CyberArk’s commitment to building a platform ready for the exponential pace of change in identity security.
Impact 2025 reinforced the idea that digital transformation depends on securing every identity—human, machine, and AI. CyberArk’s unified approach, rooted in intelligent privilege controls and proactive risk management, is designed to prevent lateral movement and enhance operational resilience. Our team left the conference energized by the direction CyberArk is taking, and confident that the future of identity security is in strong hands.
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